All fairs are invited to enter the IAFE Innovation in Sponsorship Awards Program, sponsored by Etix, which recognizes fairs demonstrating excellence in sponsorship activation, retention, and execution at their annual fair.
The Innovation in Sponsorship Awards Program will consist of competition among fairs in three separate categories. The top three entries in each category will be awarded in five separate divisions. Category winners will receive a plaque, and 2nd and 3rd place recipients will receive certificates. In addition, Best of Division winners will be selected by the program judges. All awards will be presented at the Awards Reception held at the 2018 IAFE Convention, Nov. 25-28, 2018, in San Antonio, TX.
The IAFE reserves the right to publish entries in printed publications, on the web site, CDs, and/or videos. All entries will become the property of the IAFE and will not be returned.
Only entries from fairs, shows, exhibitions, and expositions who are a member in good standing with the IAFE, are eligible for entering the awards program.
The purpose of this awards program is to encourage IAFE fair members to share success stories in the world of sponsorships by entering the competition. The goal of the program is to: 1) Help sponsorship professionals learn from the success of others by providing access to these success stories with the IAFE membership. The sponsorship awards program entries will be shared in IAFE publications and the IAFE Resource Library. 2) Provide a competitive forum for members to showcase their sponsorship efforts.
All contest entries must be received by October 1, 2018.
Entries must be submitted using the website www.iafecontest.com. Entries for all categories in the Innovation in Sponsorship Awards must be uploaded to the www.iafecontest.com using the instructions provided on that web site. Entries must be received no later than the contest deadline.
Each entry should be submitted in PDF file format. Each entry should include the essay, and supporting photos/images. The essay must be double-spaced and may not exceed two pages (A page is defined as 8.5" x 11"). The font size of the essay should be at least 12 pt. or higher. The essay should include information in this order:
Each entry should also contain images (photos or graphics). Submissions cannot contain more than eight images and should be a maximum of four images per page (maximum of two pages of images). Images can include snapshots of brochures, social media posts, marketing collateral, or photos relating to the sponsorship campaign. One sentence captions are acceptable on the image page(s) but are not required.
A finalized PDF file entry should have the following items in exact order: An essay (two page maximum) and supporting images/photos (up to eight images - two page maximum). DO NOT embed photos into the essay. DO NOT include a cover sheet. Entries not following these rules will be disqualified.
Fairs may make multiple entries into each category - there is no limit to the number of entries a fair can make (however, a separate entry document/submission must be made for each). The entry or entries you submit must be from your most recent fair.
Judges will be appointed by the IAFE Sponsorship Committee chair. Judges cannot judge the Fair Division in which they are entered. Entries will be judged online using an evaluation/scoring form.
Judging Criteria - Entries will be judged on the following criteria:
The judges will select one entry per division from each of the category winners as the winner of the Best of Division Award. A special award will be presented to each of the five Best of Division Award winners.
(Based on your previous year's reported attendance)
A category to share a successful method of sponsorship activation and execution at the fair.
A category to share a successful method of a first-time sponsorship activation and execution at the fair.
As its name suggests, this category is open to sponsorship activations related to companies or brands that have executed sponsorship programs for the first time at the annual fair. Entries should include supporting material to meet the judging criteria outlined with special focus on how the sponsorship was developed and address any challenges/obstacles encountered and how they were handled in creating the sponsorship.
A category to share a method of continuing sponsorship activation and execution at the fair.
In this category, sponsorship activations at the annual fair must have been in place for at least four years and have been renewed at least once. Entries should include supporting material to meet the judging criteria with special focus on: how has the sponsorship been developed and applied during the course of the relationship with the sponsor; what has been done to update/change the sponsorship since its inception; and measurable results or examples of how the sponsorship has been improved over time and how that aided in sponsorship retention.